Our advertisers are comprised primarily of automakers and new automobile dealers. As millions of consumers visit our websites for automotive information, we have become an increasingly important medium for automakers and dealers to conduct their advertising campaigns.
Automakers typically utilize our advertising services for brand promotion, new model releases and sales promotions. Our large and growing automobile purchase- and ownership-oriented user base provides a broad reach for automakers' marketing messages. Our advanced technologies, which allow us to segment our user base in a number of different dimensions, including by users' geographical location and specific automotive interests, enable us to place advertisements with targeted audiences.
Leveraging our large user base and extensive forum posting data, we provide automakers with more reliable and timely business insights than traditional customer surveys or other post-sales feedback channels. For instance, we analyze user posts in our forums to evaluate consumer response. In addition, we organize various types of offline national or local events for our automaker and dealer customers through our online marketing campaigns and user forum activities to complement our advertising and dealer subscription services.
Our dealer subscription services allow dealers to market their inventory and services through our websites, extending the reach of their physical showrooms to potentially millions of internet users in China. Through our dealer application interface, dealers can create their online showrooms hosted on our websites and upload their automobile inventories, pricing and promotional information. Potential automobile purchasers can interact with our dealer subscribers online or through toll free numbers provided by us to inquire for more detailed information and schedule test drives. Our dealer subscribers can track all the interactions with their customers originating from our websites, analyze the number of sales leads and assess the effectiveness of their marketing activities.
We continue to develop our dealer subscription services, which we believe will allow us to reach additional dealers by enabling us to offer basic and advanced subscriptions at different price levels.
We also offer some basic functions of our dealer subscription services to automobile dealers for free, which allows more dealers to appreciate the benefits of our subscription services, and helps us convert them into paying subscribers.