Autohome at a Glance

Autohome Inc. (NYSE: ATHM; HKEX: 2518) is the leading online destination for automobile consumers in China. Its mission is to relentlessly reduce auto industry decision-making and transaction costs driven by advanced technology. Autohome provides occupationally-generated, professionally-generated, user-generated content, and AI-generated content, a comprehensive automobile library, and extensive automobile listing information to automobile consumers, covering the entire car purchase and ownership cycle. The ability to reach a large and engaged user base of automobile consumers has made Autohome a preferred platform for automakers and dealers to conduct their advertising campaigns. Further, the Company’s dealer subscription and advertising services allow dealers to market their inventory and services through Autohome’s platform, extending the reach of their physical showrooms to potentially millions of internet users in China and generating sales leads for them. The Company offers sales leads, data analysis, and marketing services to assist automakers and dealers with improving their efficiency and facilitating transactions. As a transaction-centric company, Autohome operates its “Autohome Mall,” a full-service online transaction platform, to facilitate transactions for automakers and dealers. Further, through its website and mobile applications, it also provides other value-added services, including auto financing, auto insurance, used car transactions, and aftermarket services.
Our Mission


  • Driven by advanced technology to relentlessly reduce auto industry decision-making and transaction costs.

Our Strategy

  • Grow our user base and user engagement by enhancing our content offering and improving the user experience on our websites and mobile applications
  • Strengthen our value proposition to automakers and dealers
  • Further develop our technological leadership and SaaS capabilities to strengthen user engagement, monetization capabilities and operational efficiencies
  • Capitalize on our leading position to enhance our presence across the full life cycle of automobile ownership through more versatile data products, transaction, financing, and other aftermarket offerings
  • Enhance our domestic and overseas presence


  • To become the world's premier "content ecosystem + tool service + trading platform" one-stop auto lifecycle service provider geared to B and C-end users.
Corporate Structure


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